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Reward Yourself (and Your Business will Profit)
Make it into a contest or promised prize. Everybody loves a goal. Companies know this as incentivizing, employees as a performance-based financial reward, and Burt’s Bees as the only way of doing...
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5 Ways to Create a Socially Responsible & Profitable Company
Recently, I had the opportunity to proselytize socially beneficial business models to a crowd of upstart entrepreneurs with varying levels of interest in social responsibility. I spoke with upstart...
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10 Take-aways from Sustainable Brands
Working with the concept of large-scale applicability, here are the top 10 things I learned at the Sustainable Brands conference earlier this month in Monterey: 1. Consumers trust brands more than they...
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Want Consumers’ Attention? Ditch the CSR Report
Lots of companies are attracted to sustainability and decide to commit to it. Fewer see the value of certifying their sustainability commitment with a CSR report. But fewer still fail to signal the...
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